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Dreamscapes at Lanvin for H&M (video)

Written by Tania Braukämper.

We rather expected the Lanvin for H&M collaboration to result in simplified version of Alber Elbaz‘s ruffled one-shoulder dresses. What we didn’t quite envisage was a promotional video, starring Natasha Poly, that twists its way through a surreal hotel dreamscape, room by room.

Lanvin for H&M 2010 Fall

Click the thumbnails for full pictures:
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall
Lanvin for H&M 2010 Fall

A preview of the photo campaign can be found below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.