Akila Berjaoui’s shoot for the Ellery Gazette prompted me to label the publication as a fine example of print as ‘souvenir’. Ellery may be a fashion label, but this print effort is all about celebrating the creatives associated with it, and in Berjaoui’s shoot the Ellery clothing was there but barely noticeable amidst the dark setting and dashes of nudity. Steven Chee’s shoot for the same issue of the Ellery Gazette takes it one step further.
In this shoot, there are no clothes at all.
Again, it’s that loose association of nudity and fashion; the use of one to convey the other. The message this time is the X Factor of the brand, the sensuality designer Kym Ellery injects into her designs, the relationships she has with the fashion world that allow her to create a publication such as this one. And for that? No clothes needed.
Click on the thumbnails to view Steven Chee‘s shoot for Ellery Gazette.