When a high-end department store like Saks Fifth Avenue embarks on a campaign, it’s rarely about showcasing what’s on offer for your everyday wardrobe. Rather it’s about selling a dream. It’s about skimming off the cream of the crop – not only the best from each designer but the best of each current trend. The campaign then works them into a narrative that could be a daydream, or could be real life. You could be Eniko Mihalik, out sailing on a crystal blue sea, donning nautical stripes or summery pastel pleats, or Lanvin’s billowing red gown. Because this Alexander Neumann-photogrpahed campaign does exactly what Saks Fifth Avenue intended for it to do: it takes you away.
Click on the thumbnails for more of the Eniko Mihalik helmed nautical adventure for Saks Fifth Avenue Mexico.