I can’t say quite so much for the actual lingerie… As is often the case with Victoria’s Secret, the strength of their ‘Incredible’ range lies in great marketing and stunning models. That’s not exactly a failing on their behalf: any brand that can make a lime green pair of knickers look sexy has to be doing something right, even if that something happens to be hiring the adorable Erin Heatherton and a fantastic hair stylist.

erin heatherton incredible victorias secret

Click the thumbnails for full pictures:
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book

If you do like your lingerie brightly coloured and spattered with leopard print, you can head to a Victoria’s Secret store as the Incredible range had its official launch yesterday.

You can also check out the rest of the Incredible look book, which also stars Adriana Lima, Lily Aldridge, Candice Swanepoel and Chanel Iman, by clicking on the thumbnails below.

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Author

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.