I can’t say quite so much for the actual lingerie… As is often the case with Victoria’s Secret, the strength of their ‘Incredible’ range lies in great marketing and stunning models. That’s not exactly a failing on their behalf: any brand that can make a lime green pair of knickers look sexy has to be doing something right, even if that something happens to be hiring the adorable Erin Heatherton and a fantastic hair stylist.

erin heatherton incredible victorias secret

Click the thumbnails for full pictures:
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book
Adriana Lima: Incredible by Victoriaâs Secret 2011 Lingerie Look Book

If you do like your lingerie brightly coloured and spattered with leopard print, you can head to a Victoria’s Secret store as the Incredible range had its official launch yesterday.

You can also check out the rest of the Incredible look book, which also stars Adriana Lima, Lily Aldridge, Candice Swanepoel and Chanel Iman, by clicking on the thumbnails below.

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