Fashionising.com > Fashion Pictures > Fashion Show Coverage

Forever New Flagship Store Opens in Melbourne

Written by Tania Braukamper

Forever New is a brand that's seen rapid expansion since it first launched at Chadstone two years ago. Following a similar model to retail giants like Topshop or H&M, only on a much smaller scale, Forever New makes up-to-date styles accessible to a lower-spend demographic. The range of accessories stocked by the store are particularly impressive; from shoes, to sunglasses, to bags and jewellery.

Forever New's latest Melbourne store also offers a unique styling service, where trained stylists can help you put together an outfit, as well as touching up your hair and makeup in-store. The presentation of the store is a far cry from the dinginess of the Bras'n'Things that once resided there, and the upper level houses a special collection by 'Lipsy of London' that's definitely worth a look.

We've recently been giving some thought to recession-proofing your wardrobe (and we'll be presenting lots of tips in our next Fashionising.com Podcast). Forever New presents a perfect opportunity to mix in low-cost trend pieces with designer staples, a great way to balance your wardrobe and your credit card.

You can see some photos of the Forever New parade by clicking the gallery below. There are also some society snaps from the launch party as well.

Written: 26th November 2008 at 02.30