Free People’s musical adventure

Free People‘s latest look book is like faded pages of sheet music you’ve found at a jumble sale. The surprising thing is that, while music and fashion have long been bedfellows, this simple if almost cliche concept feels fresh. If there ever was a way to sell 70s bohemian pieces – even the kind Free People are well known for – then this is it, oozing a kind of spirit and sense of musical adventure that’s commercially put together and yet so alluring it’s hard to care.

With clothing credits stretching down pages next to clef symbols, Neil Young quotes and Jack White lookalikes, it’s less a catalogue of things you might want to buy and more a vision of where you know you want to be. If Free People’s brand is one you find affinity with, there’s little doubt this series of images will draw you in.

You’ll find model Ashley Smith amount the cast of Free People’s festival ready look book, which you can view in full by clicking on the thumbnails.