As a leader in the movement that is ‘new print media’, Purple magazine has responded well to the changing desires of those who buy print. Along with a few select titles, Purple has been chiefly responsible for shifting the focus from fashion as a means of dressing, to fashion as a means of experience. That different view has seen its editors concentrate heavily on the sexual elements of fashion, and the fusion of fashion and nudity soon followed. So successful has the change been with consumers that even the old stalwart that is Conde Nast responded by launching the equally as nudity-infused Love magazine.
With issue 13 of Purple fashion now at all leading magazine stores we discover that the sentiments above ring true. Continuing to push the limit comes a stark, black and white study of model Freja Beha Erichsen. Freja is to modelling what Purple is to magazines: new age. Her sexuality no secret, she’s a leading influence upon the sapphic undercurrent you’ll find in particular fashion niches. And when Freja and Purple mix the result is an unabashed pictorial where fashion is scant, tattoos are aplenty, and full frontal nudity seems the norm.
As the magazine itself puts it:
Inez van Lamsweerde and Vinoodh Matadin photographed 22-year-old Danish model, Freja Beha Erichsen, whose unabashed androgyny is living proof that you can be one of the most important models in current fashion without having to hide your body or your sexuality, and without having to conform to a stereotypically female look – just as the tattoo on her right arm reads: “Serendipity is Life.”
For all the pictures (but be warned, they’re all not safe for work) from a pictorial that personifies fashion pictorials ‘new movement’ click on the thumbnails below.