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Frida in Paris for Vagabond

Written by Tania Braukämper.

I’ve heard a few negative comments about Frida Gustavsson‘s campaign for Vagabond, but I can’t say I agree. Look at the settings. It doesn’t even really matter if I like the shoes – because I want to be sitting on soft green grass in front of the Eiffel Tower, with sunlight filtering down into my hair and warming my skin. I want to have no care in the world and all the time to play and relax and enjoy a beautiful old city. And that’s what an ad campaign should do really; make you want to be there.

Frida Gustavsson: Vagabond Spring 2010 Campaign

Click the thumbnails for full pictures:
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign
Frida Gustavsson: Vagabond Spring 2010 Campaign

From http://www.vagabond.com/. You can see the whole gallery by clicking on the picture above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.