Gareth Pugh A/W ’11 Collection

It wasn’t all booths and catwalks at this year’s Pitti Uomo with Gareth Pugh turning, as he commonly does, to a video presentation.

gareth pugh fall 2011

Gareth Pugh typically shows his collections in a video, rather than a runway show, because this way he can have more control over the final product. Also, he can make them much creepier. His favorite videographer, Ruth Hogben, did the latest one, which he debuted at the Pitti Uomo tradeshow in Florence. Model Natasa Vojnovic shows off Pugh’s fall 2011 collection with some posing, wiggling, and swimming, some of it nude and with the help of a fan. Enjoy in the video.

Via NY Mag.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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