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Gareth Pugh A/W ’11 Collection

Written by Daniel P Dykes.
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It wasn’t all booths and catwalks at this year’s Pitti Uomo with Gareth Pugh turning, as he commonly does, to a video presentation.

gareth pugh fall 2011

Gareth Pugh typically shows his collections in a video, rather than a runway show, because this way he can have more control over the final product. Also, he can make them much creepier. His favorite videographer, Ruth Hogben, did the latest one, which he debuted at the Pitti Uomo tradeshow in Florence. Model Natasa Vojnovic shows off Pugh’s fall 2011 collection with some posing, wiggling, and swimming, some of it nude and with the help of a fan. Enjoy in the video.

Via NY Mag.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.