Gareth Pugh A/W ’11 Collection

It wasn’t all booths and catwalks at this year’s Pitti Uomo with Gareth Pugh turning, as he commonly does, to a video presentation.

gareth pugh fall 2011

Gareth Pugh typically shows his collections in a video, rather than a runway show, because this way he can have more control over the final product. Also, he can make them much creepier. His favorite videographer, Ruth Hogben, did the latest one, which he debuted at the Pitti Uomo tradeshow in Florence. Model Natasa Vojnovic shows off Pugh’s fall 2011 collection with some posing, wiggling, and swimming, some of it nude and with the help of a fan. Enjoy in the video.

Via NY Mag.

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