We recently took a look at some of the mayhem [surrounding the Cannes Film Festival, all caused by the appearance of some very famous faces. One face amongst the sea of many, but certainly one of the most beautiful there, is Australian model Gemma Ward. We have no idea who is dressing her, but her outfits are thankfully contrasting;

On the right we see refined elegance highlight her femininity. We’re not sure what we see on the left, it certainly wouldn’t look amiss on a Parisian haute couture runway hence we’re tempted to label haute grunge.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.