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Giorgio Armani Men's Spring/Summer 2010 runway

Written by Daniel P Dykes

Sending women down the catwalk has almost come to typify a men's fashion week, and while some will always claim to be miffed by such a showing it has to be said that it reflects the commercial reality of the fashion industry: women's fashion will always outsell men's. Thus Giorgio Armani kicked off his men's Spring/Summer 2010 runway with couples gracing the catwalk, and presented a collection that was equally as commercial as his decision to do so.

Giorgio Armani Spring/Summer 2010 menswear

It's not all commercial however; mixed in with the Summer wools and cottons are splashes of patterns and colours, some of which can only be described as harsh on the eye. Personally I'd avoid the velvets and synthetics and rely more on Armani's user of natural fabrics.

Amongst the double-breasted suits and piped blazers the tailoring is, for the most part, trim; the odd experiment with shape does present the opportunity to wear trousers that, while not Oxford bags, convey a much more relaxed state.

You can see all the pictures from Giorgio Armani's men's Spring/Summer 2010 collection by clicking the thumbnails below. And don't forget to stay tuned to Fashionising.com for more from Milan Fashion Week.

Written: 21st June 2009 at 18.18

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Daniel P Dykes

Written by Daniel P Dykes.

Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.

Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.

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