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Gisele Bundchen nude for London Fog F/W 09/10

Written by Daniel P Dykes.
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I’ve always thought of London Fog as being akin to Old Spice: your father wore it when you were young, you probably considered wearing it in your early teens as you moved from childhood to being a young adult, but that’s about where it stopped. Decidedly old school, and not in the cool Brit prep kind of way, the clothier appears to have come up with a solution for the negative brand associations many of us hold:

  1. Hire supermodel Gisele Bundchen
  2. Get said model to strip naked with London Fog offerings loosely draped across her perfect torso
  3. Pray for a comeback

Gisele Bundchen for London Fog

Click the thumbnails for full pictures:
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign
London Fog Autumn(Fall)/Winter 2009/2010 Ad Campaign

Only time will tell if it’s a formula that can ensure London Fog success.

See if their (potential) luck will rub off on to you; peruse all the pictures of Gisele Bundchen for London Fog Autumn (Fall)/Winter 2009/2010 by clicking the thumbnails below.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.