Gridlock Denim launches

Melbourne partygoers donned their finest denim last Friday night to celebrate Jeans for Genes Day and the launch of new label Gridlock Denim. The Los Angeles based company boasts its innovation with interchangeable pocket details with just a quick zip and snap. The jeans came in a range of colors and washes as well as overalls and denim miniskirts all with the interchangeable pockets. Held at Melbourne’s Silk Road bar, fashionistas were entertained with roaming models donned in Americana themed outfits providing plenty of poses with their cocktails. Some male models even braved wearing only white trunks with the Gridlock Pockets whilst promoting the menswear line to be released in the near future. The night finally ended with the models strutting their stuff down the runway.

Gridlock Denim 2010 Launch Parade

Click the thumbnails for full pictures:
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade
Gridlock Denim 2010 Launch Parade

For more information visit Gridlock Denim.

View the parade photos below, or visit the Gridlock Denim backstage photos gallery at that link.

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