Written by Daniel P Dykes
If it was Tom Ford who brought Gucci back from the dead, then it was Frida Giannini who gave it an insatiably fashion-forwards edge. And that forwards looking design has been close to revolutionary; though whether Gucci's Autumn (Fall)/Winter 2009/2010 collection will prove as influential as those of a year ago remains to be tested (if it's any measure, Tania is just as keen to purchase this year's shoes to sit along side her fringed Gucci boots). No matter though, as the promotion the new range marches on.
The Autumn(Fall)/Winter 2009/2010 advertising campaign for Gucci features the brand's stalwarts in Natasha Poly, Anja Rubik, and Freja Beha Erichsen alongside the likes of Abbey Lee Kershaw.
To accompany the picture / print campaign, which you can view by clicking the thumbnails below, Gucci have also released a promotional 'behind-the-scenes' video that may induce nightmares given its voice over.
Click photo thumbnails for large versions