Frida Giannini has taken Gucci off of the Continent. For the most part. Yes, Gucci’s men’s Spring/Summer 2010 runway includes all the white tailored pieces and slip-on shoes that we’ve come to expect from their men’s Spring/Summer season, but if previous years have been stand-out for their Euro-Bohemian motifs this coming year comes in stark contrast.
The collection is instead infused with motifs from South America and comprises of bold knits featuring quasi-Aztec prints. Giannini, the collections’ designer, has herself cited the work of architect Oscar Niemeyer as the inspiration for the collection. Niemeyer, a modernist architect, has designed many notable buildings in Brazil.
Yes, folklore inspirations abound in this latest collection, but whether they’ll impress us as much as that of previous years is yet to be seen.
You can see more pictures of the Gucci Men’s Spring/Summer 2010 Catwalk by clicking the thumbnails below.
