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Guess does vintage chic

Written by Tania Braukämper.

When it comes to their ad campaigns, Guess always manage to get vintage sex kitten glamour spot on. For Fall 2010 the inspirations hark clearly back to the ’50s / early ’60s with Grease-like capri pants, tie-up tops, and even some full skirts.

Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign

Click the thumbnails for full pictures:
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign
Elsa Hosk & Alyssa Miller: Guess Fall 2010 Ad Campaign

Sensually shot in black and white by, of course, Ellen von Unwerth. Click on the gallery to view the full campaign.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.