Guess the formula

Update: The full campaign is now available for viewing in the gallery attached below, it seems the campaign has taken a detour to Hawaii for the summer holiday. There is also a video which can be seen after the jump.

Courtesy of the styling Guess’ ad campaigns always attract a lot of attention, and having stuck to the formula of of a 60s sex kitten infusion their spring 2011 campaign is no different. Featuring model Kate Upton and lensed by Ellen von Unwerth the first preview of the full campaign hits Fashionising.com today.

guess spring 2011

Click the thumbnails for full pictures:
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign

The campaign video:

You can see all the pictures released from Guess‘ spring 2011 campaign thus far by clicking on the thumbnails below.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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