Guess the formula

Update: The full campaign is now available for viewing in the gallery attached below, it seems the campaign has taken a detour to Hawaii for the summer holiday. There is also a video which can be seen after the jump.

Courtesy of the styling Guess’ ad campaigns always attract a lot of attention, and having stuck to the formula of of a 60s sex kitten infusion their spring 2011 campaign is no different. Featuring model Kate Upton and lensed by Ellen von Unwerth the first preview of the full campaign hits Fashionising.com today.

guess spring 2011

Click the thumbnails for full pictures:
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign
Kate Upton: Guess S/S '11 Advertising Campaign

The campaign video:

You can see all the pictures released from Guess‘ spring 2011 campaign thus far by clicking on the thumbnails below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.