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H&M for holidays

Written by Tania Braukämper.
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The colour scheme of the campaign is firmly red and black… but despite the deviation from more recognisable holiday colours, the message is clear: this is Christmas. That said the clearest giveaway that these images are for H&M‘s Holiday collection is not the clothing (red silk, leather, fur, Fair Isle knits – be there as they may) but the spirit of the thing.

Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign

Click the thumbnails for full pictures:
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign
Du Juan & Mariacarla Boscono: H&M '10 Holiday Advertising Campaign

Mariacarla Boscono, Liya Kebede, Stella Tennant, Kasia Struss, Du Juan, and Feifei Sun all star. Click on the gallery below for more.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.