Hashtags as fashion accessory

Use social media for long enough and you start to think in hashtags. You also end up being “social” via iPhone while your friend next to you is “social” on theirs. What happened to real-life interaction with eachother?

Amidst the deafening style noise of Australian fashion week the off-duty style of model Ollie Henderson stood out the most. Not just for her fearless and quirky clashes of colour and print, but for the most unusual accessory of the week: hashtags.

ollie henderson hashtag street style

Backstage Ollie said it was part of a personal “social project” to bring social media into the real world. No doubt the unusual accessory was a very successful in-person conversation starter.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.