Creating a shoot that looks perfectly vintage but uses modern clothing is something of an art. Usually it’s all about the antiquing effects post-applied to the photos, but in the case of this shoot by Liz Ham there’s little of that (bar for some shots being black and white). Instead its a subtle combination of styling and direction that works so perfectly well to recall another era. There’s nothing in these shots to suggest it and yet, it’s easy to imagine that they’re set in a time when iphones and video games and Facebook were unimagined concepts and egg-and-spoon races were a valid form of entertainment. Such is the power of activity in shoots, and models Grace Hollows, Zippora Seven and Georgia Fowler pull off the youthful, pre-digital age fun with sublime conviction.
Jolyon Mason styled the shoot, which appears in the second issue of Helmet magazine.
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