When we first reported that Heidi Klum was replacing Liz Hurley as the face of Jordache we didn’t really know what direction they’d be taking.
Ten times sexier seems to have been the answer.
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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge.
Daniel is Fashionising.com's Editor in Chief and Chairman.
