The Herve Leger by Max Azria label has become so well-known for its ubiquitous, figure shaping, and often scant bandage dresses that sometimes it’s hard to envisage where it could possibly go. For Fall 2010 Lubov and Max brought some new sporty takes to the runway, with lace-up detailing and some scuba inspired pants and jackets.
They also managed to do something else quite spectacular: they took the tight, short, sexy bandage dress and somehow made it feel demure.

A few extra flounces and some more modest cuts lent a classic 1940s feel to those sweeter outfits – while other pieces were more to the futuristic end of the spectrum.






Images: style.com




