Hitting the beach for H&M’s new bikini collection

Yesterday we learnt that supermodels Daria Werbowy and Lara Stone are heading to the beach for the premiere issue of Industrie. Well it transpires they were already there.

daria werbowy lara stone bikini

The pair feature alongside co-models Erin Wasson, Sasha Pivovarova and Julia Stegner in H&M‘s Spring / Summer 2010 swimwear campaign.

Click the thumbnails for full pictures:
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010
H&M swimwear collection Spring 2010

Shot for H&M by Patrick Demarchelier, you can see all the pictures from the campaign by clicking on the thumbnails below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.