Hong Kong romance: Emporio Armani

Beautifully shot in black and white, Alasdair McLellan’s campaign for Emporio Armani spring 2012 gives every strand of hair, every freckle, every texture of fabric the attention it deserves. But the true romance comes from the locale, Hong Kong, with the fashion house themselves even giving a nod that, yes, the city “with its harmonic and energetic mix of past and future, is the movie’s true protagonist”.

In the timeless surrounds of the city, fragments of a story featuring Tao Okamoto, Kendra Spears and Florian Van Bael unfurl.

emporio armani spring 2012 video

Click the thumbnails for full pictures:
Emporio Armani S/S '12 Ad Campaign
Emporio Armani S/S '12 Ad Campaign
Emporio Armani S/S '12 Ad Campaign
Emporio Armani S/S '12 Ad Campaign
Emporio Armani S/S '12 Ad Campaign

Hit play above to watch the video, or click on the gallery for imagery from the campaign.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.