What makes you love a fashion shoot? Is it the model, the clothing, the way the clothes are styled, the photography? It could be any or all of the above, but sometimes a shoot is great for something else: sometimes it’s the mood it evokes.
This is one of those shoots. Yes Dree Hemingway looks like a modern Daisy Buchanan; yes the styling by Bay Garnett is divine; and yes Tom Craig’s photography work is far from shabby. But all those things come together to create a mood, and that mood is one that I’m not sure even has a name. It’s carefree without being reckless, dreamy without being lazy; it’s kicking off one’s shoes and running through the sprinkler even when you’re wearing a designer dress.
Oh wait – that’s what it’s called – it’s called living. It’s living not because of luxury but regardless of it. Tom Craig captures life, and that is what ultimately makes me want to pin these smiling, dreaming, sun-on-face and wind-in-hair photos up on a wall somewhere.
Props to Vogue UK for a stand-out shoot – if this is anything to go by it’s an issue worth picking up in print.
Be sure to view the full shoot at the accompanying gallery.