How to sell underwear: Lara Stone for Calvin Klein

Despite all the debates that circle like sharks around the modelling industry, like those about weight and unrealistic expectations, exploitation and gratuitous nudity, a model’s purpose never changes. A model’s purpose is to sell dreams and thus products.

But if most models are sales tools then Lara Stone is a downright weapon. She has the kind of figure that can only be described as impossible, the kind that’s ideal for selling lingerie. Don’t Calvin Klein know it.

Their ‘Naked Glamour’ range is simple and unexciting, so much so that using Lara Stone in the campaign is almost akin to cracking a walnut with a bulldozer. But on the other hand who else can make plain, nude underwear look so darn covetable?

lara stone underwear calvin klein

Click the thumbnails for full pictures:
Calvin Klein Underwear A/W '11/'12 Campaign
Calvin Klein Underwear A/W '11/'12 Campaign
Calvin Klein Underwear A/W '11/'12 Campaign
Calvin Klein Underwear A/W '11/'12 Campaign

With both a series of images, and a video that showcases the perfection of Lara as much as it does the underwear, the whole Calvin Klein campaign can be viewed below. Hit play on the video to watch, and click on the thumbnails to view the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.