Rarely does a campaign captivate as this one does. Flick through the unusually-themed photo essay shot by Tom Hines, which acts as the campaign for The Lake & Stars‘s spring 2011 lingerie collection, and you’ll be drawn along through philosophical musings and imaginative affirmations. The title is Ritualize; and while the themes of communal living and rituals make for an engrossing image series, it’s of course the lingerie that we want to take away more than anything else – and as always the label makes the notion of underwear as outerwear a particularly appealing one. Unique this season is a signature print made up of the designer duo’s own fingerprints – an ink effect of being ‘fondled’ – as well as ink-dipped thigh high stockings and hammered silk slip dresses.

The Lake & Stars: Spring 2011 collection

Click the thumbnails for full pictures:
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection
The Lake & Stars: Spring 2011 collection

Visit www.thelakeandstars.com. You can view the rest of the campaign by clicking on the gallery below.

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