With the 22nd James Bond movie, Quantum of Solace, due in cinemas in November 2008, Fashionising.com will be dedicating part of 2008 to looking at the fashion behind the James Bond film franchise. Bond has a unique place in fashion cinema, while films such as Atonement leave us admiring the heroines wardrobe, seldom does a ‘guy flick’ dedicate so much time and effort to presenting such a brilliantly refined fashion ensemble.

James Bond and fashion

Leave it to Star Wars fans to dress up like Princess Leia in a bikini (with both terrific and horrific results), Bond fans will spend their lives seeking to dress better, whether they’re looking to dress like a Bond girl or James Bond himself.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.