Fashion advertising / Fashion blog / Fashion pictures

Jen Kao’s careless cool campaign

Written by Tania Braukämper.

From the moment it hit the runway, Jen Kao’s fall 2012 collection struck us as a lesson in androgyny. And that was true to the designer’s intention: her fall girl picked up pieces from the boys with insouciant regularity, hats, shoes, coats – not just to make them her own, but to make them her trophy of the night before. Kao’s fall campaign is an extension of the collection’s concept. Focusing on those key mixes of feminine and masculine – and those key accessories that really defined the collection – it’s strengthening of the girl-boy aesthetic that’s strong for 2012.

jen kao fw12 campaign

Click the thumbnails for full pictures:
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign
Jen Kao A/W '12 Campaign

For more of the campaign and its mischievous school-boy caps click on the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.