Fashion advertising / Fashion blog / Fashion pictures

Joop: balcony chic

Written by Daniel P Dykes.

Mention their name and it’s likely to be their scents that spring to mind, yet Joop’s spring 2011 men’s collection certainly garnered a lot of attention when we featured it last month. So for those fashioniser who liked the aesthetic, here’s a follow up in the guise of Joop’s spring 2011 advertising campaign featuring pieces from their men’s, women’s and eyewear offerings, along with a blonde hanging about, rather uncomfortably, on a balcony in little more than her essentials. Sex mightn’t sell, but it certainly turns heads – just not the chap’s in this case.

joop spring 2011

Click the thumbnails for full pictures:
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign
JOOP! S/S '11 Advertising Campaign

See the full Joop advertising campaign by clicking on the thumbnails below.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.