Karen Elson for St. John Spring / Summer 2010

The fiery redhead Karen Elson has replaced a sexy screen siren Angelina Jolie for the latest ad campaign St.John. The reason for change according to St.John is that Angelina’s fame was overshadowing the brand. We have a feeling British bombshell Elson will have no trouble living up to her predecessor’s raw appeal. Greg Kadel captures an exceedingly pale Elson, whose shock of red hair is a perfect example of the 2010 hair trend.

Click the thumbnails for full pictures:
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign

Glenn McMahon the CEO of the St. John said, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette”. Personally I think that a redhead was the right way to go. Though that may just be my bias speaking, you can check out more shots from the campaign in the gallery below;

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When he's not shooting the runway shows from around the globe, Allan Barger works as Fashionising.com's Art Director. That sees him work to bring you all all the latest photo shoots from the established and emerging talent of the photographers and stylists who push the industry forwards. When the picture doesn't quite speak a thousand words, Allan sets his trigger finger to the keyboard to share his written insights.