Karen Elson for St. John Spring / Summer 2010

Written by Allan Barger

The fiery redhead Karen Elson has replaced a sexy screen siren Angelina Jolie for the latest ad campaign St.John. The reason for change according to St.John is that Angelina's fame was overshadowing the brand. We have a feeling British bombshell Elson will have no trouble living up to her predecessor's raw appeal. Greg Kadel captures an exceedingly pale Elson, whose shock of red hair is a perfect example of the 2010 hair trend.

Glenn McMahon the CEO of the St. John said, "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette". Personally I think that a redhead was the right way to go. Though that may just be my bias speaking, you can check out more shots from the campaign in the gallery below;

Related Pictures: Karen Elson for St. John Spring / Summer 2010 Ad Campaign

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Written: 13th January 2010 at 03.02

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Comments for this post can be found in the picture gallery. Click a thumbnail above-right to view the pictures and any comments that have been left. Some recent comments include:

nainai wrote:

love her hair! Exactly the right shade of red

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