The fiery redhead Karen Elson has replaced a sexy screen siren Angelina Jolie for the latest ad campaign St.John. The reason for change according to St.John is that Angelina’s fame was overshadowing the brand. We have a feeling British bombshell Elson will have no trouble living up to her predecessor’s raw appeal. Greg Kadel captures an exceedingly pale Elson, whose shock of red hair is a perfect example of the 2010 hair trend.

Click the thumbnails for full pictures:
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign
Karen Elson for St. John Spring / Summer 2010 Ad Campaign

Glenn McMahon the CEO of the St. John said, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette”. Personally I think that a redhead was the right way to go. Though that may just be my bias speaking, you can check out more shots from the campaign in the gallery below;

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.