If you were to describe the Internet by technical definition, you’d end up with a snooze-worthy statement about networks and protocols. But it’s become about so much more than that. Now, it’s the place you go to look at kittens.
It’s humanity’s strange truth. Leave us to our own devices, give us the powerful tool to share knowledge, share content, and we’ll spread the LOLs and turn cats eating cheezeburgers into Gods. We’ll use our phones to post pictures of the kebab we’re having for lunch, or of ourselves pouting in the mirror. And, we’ll market ourselves, market our lifestyles, and accept the fact that everyone else will market to us, too.
Brands and publications – the ones who are surviving, anyway – know they have to jump on every new social media phenomenon that takes the public’s fancy. But while most use platforms like Facebook, Twitter and Instagram as promotional tools, few have made them the medium. SHOWStudio breaks down that wall. And yes, there are kittens.
Kittens of the furry kind, and kittens of the Cara Delevingne kind.
Nick Knight presents his first ever Instagram photo shoot, “inspired by Internet memes, animal GIFs and Autumn/Winter 2012’s taste for grown-up, blown-up overdressing.” It’s timely for both its topics (the internet’s obsession with cutesy animals) and its chosen mediums (Instagram, Twitter, and Tumblr); not just using Instagram to post the shoot’s photos up as they happen, but cleverly adding snippets of detail in Tweet format.
Aside from the clever idea and sparkling execution, there’s plenty to love about Nick Knight’s first foray into Instagram high fashion editorial. There’s Cara Delevingne’s smoking hot makeup, the styling of fashion director Alexander Fury, and the presence of actual, informational text (that’s so short a goldfish could stay attentive for long enough to read it).
Did we mention there are kittens?
View more of Nick Knight’s Instagram shoot at the gallery above, or check out the full project at ShowStudio.