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LMFF: 2009 Melbourne Fashion Festival Launch

Written by Tania Braukamper

The 2009 L'Oreal Melbourne Fashion Festival (LMFF) program was launched today; and it's definitely a program to look forward to. As well as the main evening parades, which showcase the best of Australian design talent each year, the festival will also bring a range of other events, exhibitions, and industry initiatives to Melbourne.

LMFF Program Launch 2009

As well as announcing the exciting 2009 program, this morning's launch also gave us a sneak preview into some of the designs we'll be seeing on the runway during the festival. From Bettina Liano's oh-so-now fringed leather dress, to a gorgeous gown by Project Runway winner Juli Grbac, it was a taste that left everyone wanting to see more.

April Rose Pengilly attended the launch as this year's LMFF Ambassador. Well known for her role as the Youth Ambassador for David Jones, Pengilly has modelled around the world and is represented by famous New York agency, Storm Models. Pengilly promised we'd be seeing plenty more of her when she takes to the catwalk during the festival, so keep an eye on our LMFF coverage.

For the full program, and for information on how to book tickets, visit the LMFF website. You can view more photos from the launch event by clicking on the gallery below.

Written: 9th February 2009 at 23.19

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Related Pictures: L'Oreal Melbourne Fashion Festival(LMFF) 2009 - Program Launch

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Tania Braukämper

Written by Tania Braukämper.

There aren't too many alpha-females out there and, though she might deny it, Tania Braukamper certainly exudes their qualities. A keen eye, a focused approach, and a wardrobe spanning three rooms have made her one of the savviest of dressers. But it's not all couture for Tania, earning her fashionista credentials she'll frequently be seen on the town in a one-off, vintage dress and a pair of Gucci heels.

She says: Vintage will never go out of style
We say: Does that include vintage 80s?

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