The 2009 L’Oreal Melbourne Fashion Festival (LMFF) program was launched today; and it’s definitely a program to look forward to. As well as the main evening parades, which showcase the best of Australian design talent each year, the festival will also bring a range of other events, exhibitions, and industry initiatives to Melbourne.
As well as announcing the exciting 2009 program, this morning’s launch also gave us a sneak preview into some of the designs we’ll be seeing on the runway during the festival. From Bettina Liano’s oh-so-now fringed leather dress, to a gorgeous gown by Project Runway winner Juli Grbac, it was a taste that left everyone wanting to see more.
April Rose Pengilly attended the launch as this year’s LMFF Ambassador. Well known for her role as the Youth Ambassador for David Jones, Pengilly has modelled around the world and is represented by famous New York agency, Storm Models. Pengilly promised we’d be seeing plenty more of her when she takes to the catwalk during the festival, so keep an eye on our LMFF coverage.
For the full program, and for information on how to book tickets, visit the LMFF website. You can view more photos from the launch event by clicking on the gallery below.
