Fashion stays in full swing in Melbourne thanks to the L’Oreal Melbourne Fashion Festival (LMFF) and in between events we’re somehow finding the time to get pictures and video from the event online.

LMFF Pop Up

Now online are pictures from the second LMFF pop up show.

It was held at Federation Square and featured lili. You can see all the pictures by clicking the thumbnails below; and don’t forget to visit our L’Oreal Melbourne Fashion Festival portal for more coverage.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.