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LMFF Salon Show Pump Up The Volume
Written by Daniel P Dykes
With a name like Pump Up The Volume you'd expect last night's Salon Show in Prahran to be one of the loudest of the L'Oreal Melbourne Fashion Festival (LMFF) - of course you'll be gravely mistaken. What can be said is that with labels such as Ed Hardy and Stevie we'll certainly see this as one of the loudest colour swatches of the night.
The runway belonged, for the most part, to fashion trends. After last years dismal sale performance for most of the fashion industry, more and more designers are sticking to the trends and often in the simplest of ways.
Over the past two days we've seen tartan creeping into shows, and Pump Up The Volume was no different. Also featured were threads following the mini-dress, and parka trends.
If it came down to audience participation, the night belonged to Stevie. Which is odd, because I can't image who'd wear it. Look to Nique and Jaakan to have some of the best selling ranges for Autumn/Winter 2007 from this catwalk.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.
