With a name like Pump Up The Volume you’d expect last night’s Salon Show in Prahran to be one of the loudest of the L’Oreal Melbourne Fashion Festival (LMFF) – of course you’ll be gravely mistaken. What can be said is that with labels such as Ed Hardy and Stevie we’ll certainly see this as one of the loudest colour swatches of the night.
The runway belonged, for the most part, to fashion trends. After last years dismal sale performance for most of the fashion industry, more and more designers are sticking to the trends and often in the simplest of ways.
Over the past two days we’ve seen tartan creeping into shows, and Pump Up The Volume was no different. Also featured were threads following the mini-dress, and parka trends.
If it came down to audience participation, the night belonged to Stevie. Which is odd, because I can’t image who’d wear it. Look to Nique and Jaakan to have some of the best selling ranges for Autumn/Winter 2007 from this catwalk.
