Hands up if you thought that this year’s L’Oreal Melbourne Fashion Festival (LMFF) campaign was simply some Photoshop brilliance? Not so it seems, as this behind the scenes video reveals.
The 2009 Festival imagery was developed by the creative genius of Paper Stone Scissors who have now worked to develop the innovative images for LMFF for a third year. The expertise of globally renowned photographer Juli Balla and L’Oreal Makeup Director Rae Morris were employed to create an innovative and inspiring look.
The images have come alive with the talented styling and deft craft of Richard Nylon and LMFF Festival Director, Karen Webster providing creative direction.








