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LMFF: behind the scenes of the 2009 Creative
Written by Daniel P Dykes
Hands up if you thought that this year's L'Oreal Melbourne Fashion Festival (LMFF) campaign was simply some Photoshop brilliance? Not so it seems, as this behind the scenes video reveals.
The 2009 Festival imagery was developed by the creative genius of Paper Stone Scissors who have now worked to develop the innovative images for LMFF for a third year. The expertise of globally renowned photographer Juli Balla and L'Oreal Makeup Director Rae Morris were employed to create an innovative and inspiring look.
The images have come alive with the talented styling and deft craft of Richard Nylon and LMFF Festival Director, Karen Webster providing creative direction.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.
