Fashion advertising / Fashion blog / Fashion pictures / L'Oreal Melbourne fashion festival

LMFF: behind the scenes of the 2009 Creative

Written by Daniel P Dykes.

Hands up if you thought that this year’s L’Oreal Melbourne Fashion Festival (LMFF) campaign was simply some Photoshop brilliance? Not so it seems, as this behind the scenes video reveals.

The 2009 Festival imagery was developed by the creative genius of Paper Stone Scissors who have now worked to develop the innovative images for LMFF for a third year. The expertise of globally renowned photographer Juli Balla and L’Oreal Makeup Director Rae Morris were employed to create an innovative and inspiring look.

The images have come alive with the talented styling and deft craft of Richard Nylon and LMFF Festival Director, Karen Webster providing creative direction.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.