The 2010 Melbourne Fashion Festival (VAMFF) is approaching with the national launch having just taken place.
The campaign focuses on unique imagery and optimism with the overall theme being “Get Happy”. All of the models in the campaign have refreshingly glowing smiles – like this gorgeous shot of a blonde browed model – as photographed by Stephen Chee.
Another theme running through the campaign is cultural diversity; one model has a Sudanese heritage, the other is polar apart originating from Russia.
As for a colour scheme, watch out for plenty of gold and yellow which take the limelight as bright colours preceding a vibrant festival.
You can see more pictures from the campaign in the gallery below.