Lara Stone done right by British Vogue (video)

Here’s another example of well-established print catching up to the magazine upstarts, and again it’s from British Vogue whose promotion of Emma Watson’s pictorial exhibited the same elements. And those elements are an understanding that the life of their product, their magazine, has actually been extended courtesy of the Internet. Instead of merely sitting on a shelf for the better part of a month, the Internet adds longevity to a magazine’s features and pictorials. Which for the established players means more sales (and more advertising revenue) if they can step up to the plate and let their craft propagate online before we the consumer opt to invest in a copy.

lara stone vogue video

Click the thumbnails for full pictures:
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010
Lara Stone: Vogue UK, November 2010

We, fashion’s most passionate consumers, want more than a time limited product. We want something with longevity. Something we can engage in different ways. Hence behind the scenes videos. Hence making of videos. The quality is not yet where it needs to be (smaller publications are often better at the art infusion) but the tie-in video for Lara Stone‘s pictorial in the November 2010 issue of British Vogue is amongst many of the signs that print is here to stay.

You can see the photo shoot that the making of video ties-in with by clicking on the thumbnails below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.