Fashion advertising / Fashion blog / Fashion pictures

Lindsay Lohan for Jill Stuart

Written by Daniel P Dykes.

American actress Lindsay Lohan is the face of a new campaign for Jill Stuart, marking the first time a celebrity as been used to represent the brand.

The campaign will launch in August and run through to November. Only one advert has been released so far; black and white it features a topless Lindsay. Topless girls clutching bags seem to be a real trend at the moment (ala Kate Moss for Longchamp below), we’re just not sure if we want this to be a trend to hit the streets.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.