If you happened to be walking through Melbourne Central shopping centre on Wednesday afternoon, you’d have been met by a milling crowd of curious spectators. In the middle of it all, a live photoshoot was taking place with photographer Christian Blanchard behind the lens.

Part of the 2010 L’Oreal Melbourne Fashion Festival (LMFF), the event gave viewers the opportunity to see how a professional photographer approaches a fashion shoot, as well as showcasing some outfits from the centre’s retailers. The stand-out look was by far this divine ensemble from Lacoste.

LMFF live photo shoot

Click the thumbnails for full pictures:
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010
Live Fashion Shoot at Melbourne Central - LMFF 2010

All of the clothing and accessories featured are available instore now at Melbourne Central. Lacoste’s elegant camel cape is definitely high on my to-buy list!

LMFF live photo shoot

LMFF live photo shoot

LMFF live photo shoot

LMFF live photo shoot

LMFF live photo shoot

Above photos by yours truly. Another gallery of shots, taken by photographer Brett Robson, can be found below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.