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LiveStyle 2009: VIP evening

Written by Daniel P Dykes.

Launching itself onto the Melbourne fashion scene tonight, LiveStyle kicked off with two shows and a sales-focussed tie in that easily set the foundations for what could be one of the most successful of Australia’s consumer-focussed fashion shows.

LiveStyle 2009

Though lacking the polished finesse of similar events, most notably LMFF, LifeStyle’s mix of catwalk and retail space makes it an almost perfect consumer focussed event. Like the clothes on the catwalk? Head next door and buy them.

Stay tuned over this coming weekend for all our coverage of LiveStyle.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.