The Louis Vuitton men’s spring 2012 collection was not just a rebirth of the fashion house’s menswear offering under designer Kim Jones, but also an acknowledgement of precisely what LV’s male customer is: wealthy and wont to travel. As I wrote at the time of the spring 2012 showing, the collection struck me as “something of a complete travel wardrobe.” As the release of the collection nears, that travel motif is naturally being realised away from the catwalk, no more so then in Louis Vuitton’s own editorially based promotion of it.
Something of a look book and something of a photo shoot, Louis Vuitton have turned not just to photographer Alasdair McLellan and model Werner Schreyer to breathe visual life into their spring / summer 2012 collection, but they turned to the somewhat improbable location of Africa. Given the collection has such breath, however, it’s not all improbable. Tailored suits and trench coats might look out of place against a back drop of boulders and a short-wheel base Land Rover, but the collection’s shorts and cropped jackets alike feel like they were born out of this environment.
You can see all of Louis Vuitton’s spring / summer 2012 men’s look book by clicking on the thumbnails above, while you can see the entire collection here.