In the nouveau riche surroundings that is Silk Road, and watched over by some suspect Caravaggio interpretations, Melbourne Spring Fashion Week (MSFW) 2008 launched this evening.

Attracting what can be best described as Melbourne’s usual suspects, from yours truly through to the likes of Richard Nylon and Gwendolynne Burkin, Melbourne’s fashion scene descended en masse to glimpse a preview of what’s in store for us over the coming week.

Undoubtedly though, all eyes and lenses rested solely upon the models; from the likes of Sally Graham, the week’s face, to Yasmine Staub; upon whom so much of the week shall rest. They spent the evening’s parade in Spring wares from the likes of Etro through to Maus Cat Berlin, while Spring-infused floral arrangements, from Flower Temple, adorned their hair. Parade done however, they joined the rest of us for champagne and prawn dumplings; the sort of Asian infused cuisine which Silk Road has become synonymous with.

During the week be sure to keep your eyes upon Fashionising.com’s Melbourne Spring Fashion Week coverage including insider details of our High Fashion, High Tea fashion-fusion event.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.