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Maggie Gyllenhaal for Agent Provocateur pics

Written by Daniel P Dykes.

After one of the most successful campaigns with Kate Moss (review here), British lingerie house Agent Provocateur has turned to actress Maggie Gyllenhaal.

Reliving her Secretary days, it’s certainly not Maggie at her kinkiest or most sexual – but the film’s feel certainly rubs off on the campaign.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.