Can high street clothes look like pure luxury? The answer is yes – it just depends on how you wear them, or in this case how you shoot them.
Put Camilla Akrans behind the lens and model Carola Remer in front of a backdrop of minimal lines and clear blue water, and you’ve got a shoot that defies the price point of the H&M clothing involved. There’s a slick sporty quality to the clean pieces and bold pops of colour.
The shoot is from H&M’s Summer 2012 magazine. View it in full at the gallery above.