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Making high street clothes look a million bucks

Written by Tania Braukämper.

Can high street clothes look like pure luxury? The answer is yes – it just depends on how you wear them, or in this case how you shoot them.

Put Camilla Akrans behind the lens and model Carola Remer in front of a backdrop of minimal lines and clear blue water, and you’ve got a shoot that defies the price point of the H&M clothing involved. There’s a slick sporty quality to the clean pieces and bold pops of colour.

carola remer by camilla akrans

Click the thumbnails for full pictures:
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12
Carola Remer: H&M Magazine, Summer '12

The shoot is from H&M’s Summer 2012 magazine. View it in full at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.