Fashion advertising / Fashion blog / Fashion pictures

Making of Versace’s latest campaign (video)

Written by Daniel P Dykes.
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Like so many other Autumn / Fall 2010 ad campaigns, the Versace Fall / Winter 2010 campaign is a black and white one. Unsurprisingly, the behind-the-scenes / making-of video is as well.

making of versace

Click for the video.

Click the thumbnails for full pictures:
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign
Versace Autumn / Fall 2010 advertising campaign

The behind the scenes video features photographer Mario Testino and designer Donatella Versace, along with the campaign’s models Anna Selezneva, Iselin Steiro, and Valerija Kelava.

To see the full campaign, click on the thumbnails below.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.