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MaraJoara and their everyday models
Written by Daniel P Dykes
There's a storm in a tea cup currently underway in Melbourne - swimwear house, and resident fashionisers, MaraJoara are the talk of the day after Australian Fashion Week organisers reputedly threatened to cancel their show as a result of them using size 8 to 12 models.
As non-conformist as the organisers might have viewed it, the show went ahead as planned and the models (with a few Rogues amongst them), irrespective of their size, all personified beauty.
While the Australian Fashion Week did cave, it hasn't prevented the media from picking up the story. Open the Herald Sun to page 9 and you'll find a full page spread accompanied with a photograph from the night (photo features Michelle from Rogue, congrats to her), talk-back radio station 3AW have make it their focus story of the day and MaraJoara designer Leesa Fogarty has been interviewed, and we hear that even the ABC has picked up on the story!
Frankly Australian Fashion Week should be happy about the controversy, it's one of the few times that the fashion show has appeared to any great degree in the media.
Source: Herald Sun
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.
