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Masha for Calliope

Written by Tania Braukämper.

Thank goodness for Calliope‘s Spring 2011 campaign… I was really starting to miss Masha Novoselova and her bed hair.

Calliope’s Spring pieces are safe basics that are workable into on-trend outfits. The look book is worth perusing for the styling and for Masha.

masha novoselova calliope

Click the thumbnails for full pictures:
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign
Calliope S/S '11 Advertising Campaign

Photographed by Peter Gehrke, you can see the entire campaign by clicking on the thumbnails below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.