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MAX Magazine trailer: weekend watch

Written by Tania Braukämper.

It’s hard to pinpoint exactly when it happened, but at some stage trailers stopped being just for films. These days books have trailers, websites have trailers, magazine issues have trailers. This is by no means a complaint: it’s a trend born of the Internet, the ability to spread videos with viral ease, and they’re the perfect way to generate excitement and anticipation around any launch. MAX Magazine does it well, releasing this little video to announce their upcoming June launch and giving us a preview of the issue’s 5 main editorials.

max magazine trailer

MAX launches on June 6th, 2012.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.