It’s hard to pinpoint exactly when it happened, but at some stage trailers stopped being just for films. These days books have trailers, websites have trailers, magazine issues have trailers. This is by no means a complaint: it’s a trend born of the Internet, the ability to spread videos with viral ease, and they’re the perfect way to generate excitement and anticipation around any launch. MAX Magazine does it well, releasing this little video to announce their upcoming June launch and giving us a preview of the issue’s 5 main editorials.
MAX launches on June 6th, 2012.