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Melbourne Spring Fashion Week Launch Parade

Written by Daniel P Dykes.

The build up to Melbourne Spring Fashion Week (MSFW) continues with the MMSFW launch parade held yesterday in Melbourne’s dystopian Docklands.

The event saw a preview of the fashion we’ll see during the week, and the official introduction of the face of fashion week – Jacqui Alexander.

More photos from the event, including the Launch Parade and the Photo Call can be found in Fashionising.com’s Fashion Diary. Don’t forget, if you want to keep up to date with all of the week’s events and photos keep an eye on our MMSFW portal.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.